ART DIRECTION | GRAPHIC DESIGN
Packaging | Branding
OBJECTIVE:
Develop a brand platform for a new small-batch granola line from Bayfield Provisions. The branding and packaging needed to align with the product's sophisticated flavour offerings and be extendable as new products and line extension were introduced.
RESULT:
Using contemporary luxury handmade products as inspiration, I chose to use minimal modern typography to emphasize flavour. Using the flavour numbers as the main graphical element offers a minimalist and sophisticated take for this handmade cereal.
