BRAND STRATEGY | BRAND IDENTITY | PACKAGING
OBJECTIVE:
Sarah Davies, a local Toronto entrepreneur, approached us to craft a granola brand that aligns with the brand’s small batch handmade flavour offerings. The brand had to be expandable as new flavours and line extensions were introduced. The identity and overall product experience also needed to be able to feel at home at the farmers market as well as major store shelves.
RESULT:
Leveraging the idea that More can literally go anywhere with you (when it’s in a snackable chunk form – their unique selling point), an eye catching but relatable presence was created through the combination of uniquely drawn illustrations, a robust colour palette and sans serif and brush typeface. With this solution a sophisticated yet “crafted” sensibility is felt and fits right in at the local farmers market or any retail store.
