BRANDING | BRAND GUIDELINES
STOPGAP BRAND GUIDELINES
ART DIRECTION | GRAPHIC DESIGN
OBJECTIVE:
The not-for-profit charity needed a brand guideline document to assist new city chapter groups in using the already existing logo.
RESULT:
Solutions were provided to add city chapter names to existing logo to create a consistent look and feel across all locations. Guidelines were created to orientate new city chapters in using the logo in a variety of different situations.
